What would happen if we did something different with our coffee? wondered Juan Pablo just when his father, Efraín, was about to sell the estate. What would happen if I moved back to the field? thought Juan Pablo who was then living in the city, like the rest of his brothers. Father and son started processing and roasting their own coffee, selling it locally. In 2014, This Side Ups Lennart met Juan Pablo through a mutual friend. They hit it off immediately and a partnership was born. In the first year, we helped them obtain hulling equipment and an export license so they could sell this coffee straight to us. Less than two years later, they became independent exporters, created raised beds, helped their friends of the Muñoz family process and export their crop, and already seven groups of field baristas have helped to experiment with cascara, honey, natural, anaerobic processing, and much, much more. With a mentality and a network like Argote’s, the sky truly is the limit.